Role Play

Gain a new perspective by standing in someone else's shoes

Role play is a really powerful way to understand how a product or service works. It requires both users and designers to act out a hypothetical experience.

This methodology can be used to ‘play’ with an existing product and service, or to imagine how a new product or service will work. It can help identify service faults or service opportunities and usually lead to user journeys and interaction principles. It is useful to run a similar activity with multiple users as it can help in understanding how to make the experience work for different people.

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