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Overview

In this practical and hands-on 2 days training course, we will cover the basics of product strategy, from research to the implementation of an MLP (Minimum Loveable Product).

We will focus on:

  • What is Product Strategy
  • Creating an Inspiring Vision
  • Value proposition
  • Define hypothesis about user needs
  • Testing your hypothesis by understanding the needs and wants of your customers
  • Market research and product USP
  • Mapping the customer experience
  • Defining business goals and KPIs
  • Strategy validation and MVP
  • Basics of Agile Product Development
  • Creating a Product Roadmap
  • Product roadmap vs Product Backlog
  • Measuring Success
  • Pivot vs. persevere

Why Product Strategy?

When creating a company is critical to have a long-term product vision that your team can understand and buy into. On this course you will learn how to create a long-term vision for your product and prioritise features for the product roadmap.

Who should attend?

Recommended for anyone interested in User Experience Design and in particular:

  • Startup Founders
  • Entrepreneurs
  • Product Managers
  • Strategists
  • Designers
  • Researchers
  • User Experience Professionals
  • Academic Leaders
  • Developers
  • Art Directors

How to Book

For bookings or more information contact us or email us at info@businessdesigntools.com

Event Details

  • Venue

TBD. It will change according to the class size but will be in London

  • Class Size

The largest class size is 12 people to allow the righ level of discussion and engagement.

  • Requirements

Please bring yourself an an open mind. Breakfast and Lunch are included.

  • Discounts

We provide 50% discount for students and early-stage startups. We also offer 20% discount to Groups of minimum 3 people.

  • Cancelation policy

If you need to cancel your registration, please notify us by emailing info@businessdesigntools.com at least 15 days prior to the course and we will refund your full payment. If cancellation is within 14 days of your workshop I’m afraid we are unable to offer a refund. We can offer a transfer to another course on an alternative date, providing there are places available or a course is planned for the future. We do appreciate that sometimes-unforeseen circumstances may mean that you can’t attend, so we are happy for you to transfer your ticket to another person. If that is the case we will need their name and contact details prior to the workshop.

Should we need to cancel a workshop due to unforeseen circumstances, we will aim to give you as much notice as possible of the cancellation. We will give you a full refund or if you prefer a transfer to an alternative available course, space permitting. Unfortunately, we cannot accept any liability for travel or other costs.