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Overview

In this practical and hands-on 1 day training course, we will cover the basics of brand strategy design, from coming up with a name to defining the elements that will make your brand stand out across different touchpoints.

We will focus on:

  • Brand mission
  • Brand vision
  • Brand positioning
  • Brand audience
  • Brand name
  • Brand identity
  • Brand offering
  • Brand design
  • Brand touchpoints
  • Brand experience

Why Brand Strategy?

A brand is not just a logo. It talks about your business and your values not only to your customers, but to your employees, investors, journalists and so on.

Choosing the right name for your business is not easy, but even when you find one you love, it’s important to make sure it resonates with your customers and is aligned with your company values and the message you want to send to the world.

Who should attend?

Recommended for anyone interested in Brand Strategy and in particular:

  • Startup Founders
  • Entrepreneurs
  • Product Managers
  • Marketing Managers
  • Strategists
  • Designers
  • Researchers
  • User Experience Professionals
  • Academic Leaders
  • Developers
  • Art Directors

How to Book

For bookings or more information contact us or email us at info@businessdesigntools.com

Event Details

  • Venue

TBD. It will change according to the class size but will be in London

  • Class Size

The largest class size is 12 people to allow the righ level of discussion and engagement.

  • Requirements

Please bring yourself an an open mind. Breakfast and Lunch are included.

  • Discounts

We provide 50% discount for students and early-stage startups. We also offer 20% discount to Groups of minimum 3 people.

  • Cancelation policy

If you need to cancel your registration, please notify us by emailing info@businessdesigntools.com at least 15 days prior to the course and we will refund your full payment. If cancellation is within 14 days of your workshop I’m afraid we are unable to offer a refund. We can offer a transfer to another course on an alternative date, providing there are places available or a course is planned for the future. We do appreciate that sometimes-unforeseen circumstances may mean that you can’t attend, so we are happy for you to transfer your ticket to another person. If that is the case we will need their name and contact details prior to the workshop.

Should we need to cancel a workshop due to unforeseen circumstances, we will aim to give you as much notice as possible of the cancellation. We will give you a full refund or if you prefer a transfer to an alternative available course, space permitting. Unfortunately, we cannot accept any liability for travel or other costs.