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Empathy Mapping

Submitted by • December 16, 2011

Empathy Map is a tool developed by XPLANE  that helps sketching the profile of a customer segment and understand his environment, behaviours, concerns and aspirations.  They can be used during contextual inquiry or as a communication tool within the team. Could also support the creation of Personas.

Tool

This template is an adaptation of the XPLANE Empathy Map.

Empathy Mapping template

References

Osterwalder, A., Pigneur, Y., Business Model Generation (Amsterdam: OSF, 2009)

http://www.xplane.com

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